Readability refers to how easy it is for users to understand your content. For instance, if you’re citing statistics, make sure the site you’re linking to is trustworthy. Adding internal links is one of the easiest and most overlooked on-page SEO tactics. Like your title, your description should be precise and descriptive.
- Over time, as you practice writing more, you’ll get a general feel for writing at a good reading level.
- On-Page SEO in 2024 continues to focus on creating high-quality content, optimizing HTML tags, and ensuring a good user experience.
- Lastly, click-through rate (CTR) measures how many users click on your link in search results, signaling to search engines whether your page appears relevant to search queries.
- There are a lot of tools available to conduct site audits and crawls, such as Screaming Frog and SE Ranking.
- If you’ve put time and effort into adding “information gain” to your content, don’t bury it.
Adding keywords to your URL helps explain your page content to search engines and users, as well as reflecting where the page sits in your website. For example, squarespace.com/pricing helps search engines categorize the page as a plan pricing page and makes the page content clear for browsers before they even click through. It directly impacts search engine rankings, user experience, and the discoverability of your content. Neglecting on-page SEO can hinder your site’s visibility and user engagement. Including images can help you rank in Google Images and drive more traffic.
Submit an image sitemap
Additionally, a clean site navigation and structure can also lead to sitelinks appearing in Google search results. Instead of the word count, you should focus on serving the best answer. Let’s say you have an SEO blog and your focus keyword for a new post is “SEO Audit ”. And in this section, we dig deeper to show you the exact steps to creating the type of content that ranks in 2020 (and beyond). It’s things like the technical set-up, your code quality, and user-friendliness.
URL Structure
Part of a website’s crawlability lies in its internal linking structure. A common misconception is that more keywords translate to better SEO. This can lead to keyword stuffing, which harms readability and user experience, potentially resulting in search engine penalties. Instead, B2B companies should focus on creating valuable, user-oriented content that naturally incorporates keywords based on thorough research and genuine content relevance. The first step to creating high-quality content is choosing relevant keywords and topics. Conduct keyword research by searching Google for terms and seeing what surfaces for competitors and other websites.
If you want easy access to all of your multimedia content, I suggest using SEOBoost’s content management feature that stores all your images in one place. You get unlimited access to creative assets and can organize and use them however you like. This article is your complete 101 guide to On-page SEO, what it means, why it makes a difference to search engine crawlers, and how to implement it in 2024. Google search algorithms have become more intelligent, and besides keyword relevancy in content, they are also looking for topic relevancy. The truth is, it is not the number of words that brings high rankings, but the fact that the long post usually covers the topic in the most comprehensive way. Yeah, well, “the longer your content is, the better your rankings are”.
You can easily access the complete list of backlinks, referring domains, and critical metrics by entering the platform’s domain name. Under this, your analysis goes beyond the basic evaluation as it presents the trustworthiness of each link based on domain, page, type, and follow status. SE ranking has been one of the fans’ favorites for years now, thanks to its vast SEO features that help in improving website performance.
It wouldn’t be relevant to the user’s query because it doesn’t focus on changing tires. If a user searches, “how to change a flat tire,” they expect to end up on a page that provides them with that information. They don’t want to end up on a page with listings of different tire brands. Google knows this, so it analyzes your content to ensure it fits the user’s search. Net Friends turned to WebFX to help them boost their presence in search engines to attract qualified traffic and leads for their business. You can also invest in on-page SEO services to help you optimize your site’s content.
Just inspect the page’s URL using the search bar to see if it’s indexed. While technical SEO is different from on-page SEO, you need both to rank well on Google. And if your technical SEO is suffering, your on-page SEO efforts may all be in vain. Learn more about image SEO and video SEO with our in-depth guides.
If you’re new to SEO, you’ll likely see the largest gains through on-page enhancements made via edits, which is more indicative to SEO Anomaly search engines of how to crawl your site. Off-page SEO refers to SEO-related practices that do not occur on your website. The most common off-page strategy is building backlinks, whereby you try to generate links from other websites to yours. You can achieve this by pitching stories to journalists or contributing guest blog content for other brands. Every day, eager shoppers use search engines like Google to inform their purchase decisions. Showing up in their results at this point is critical—if you’re top-of-page, you’re also likely top of mind, and better positioned to make a sale.